With Which Type of Learning Do Consumers Simply Sense and React

question 35

Multiple Choice

With which type of learning do consumers simply sense and react (or respond) to the environment?

• A) intentional learning
• B) unintentional learning
• C) preattentive learning
• D) subliminal learning
• E) cognitive learning

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Definitions:

Liable

Legally responsible or obligated.

Compensating Balance

A compensating balance is a minimum account balance that a borrower must maintain with a lender as part of the loan agreement.

Effective Interest Rate

The real rate of interest earned or paid on an investment or loan, taking into account the effect of compounding.

Pledging Receivables

Borrowing money using receivables as collateral.