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Tanya Only Bought a Certain Brand of Soft Drink When

question 108

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Tanya only bought a certain brand of soft drink when she had a coupon for it. Because she only purchased that brand when she was rewarded for doing so and ceased purchasing it when the reward was no longer present, this is an example of _____.


Definitions:

Culture

The shared values, beliefs, norms, and practices of a group of people that shape their behavior and experiences.

Collectivism

A cultural orientation in which individuals belong to tightly knit social frameworks and depend strongly on extended families or clans.

Social Framework

The structure of society that influences and organizes social interactions and relationships.

Expatriate Managers

Managers who are working in a country other than their native country, typically on a temporary but sometimes on a long-term basis.

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