All of the Following Are True Regarding Physical Characteristics of a Message

question 102

Multiple Choice

All of the following are true regarding physical characteristics of a message EXCEPT _____.

• A) Generally speaking, the greater the movement, the larger the picture, or the louder the sound, the more likely a consumer is to attend and comprehend something from a message.
• B) Color affects the likelihood of gaining a consumer's attention, but it rarely has an impact on comprehension.
• C) Consumers derive meaning from both the actual text of a message and the visual presentation of the message, such as font styles.
• D) Numbers give marketers a better opportunity to shape the intended meaning of a brand.
• E) Consumers display greater recall of an intended message when information is presented in intervals rather than in sequence.

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Definitions:

Item Response Theory

A theory and related statistical models that estimate the probability of an individual responding to a specific item on a test, based on the item characteristics and the individual's latent trait level.

Rehabilitation Act

A U.S. federal law that prohibits discrimination on the basis of disability in programs conducted by federal agencies.

Appropriateness

The quality of being suitable or fitting for a particular purpose, person, occasion, etc.

Griggs V. Duke

A landmark U.S. Supreme Court case that addressed workplace discrimination and emphasized the need for employment practices, especially tests, to be related to job performance.