All of the Following Are True Regarding Physical Characteristics of a Message

question 102

Multiple Choice

All of the following are true regarding physical characteristics of a message EXCEPT _____.

• A) Generally speaking, the greater the movement, the larger the picture, or the louder the sound, the more likely a consumer is to attend and comprehend something from a message.
• B) Color affects the likelihood of gaining a consumer's attention, but it rarely has an impact on comprehension.
• C) Consumers derive meaning from both the actual text of a message and the visual presentation of the message, such as font styles.
• D) Numbers give marketers a better opportunity to shape the intended meaning of a brand.
• E) Consumers display greater recall of an intended message when information is presented in intervals rather than in sequence.

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Definitions:

Negotiable Instrument

A written document guaranteeing the payment of a specified amount of money, either on demand or at a set time.

Relative Permanence

The quality of a negotiable instrument that ensures its longevity.

Writing Requirement

The writing requirement refers to legal stipulations that certain types of agreements or contracts must be documented in written form to be legally valid.

Drawer

A drawer is a person or entity that issues or writes a check or draft, instructing a bank or similar institution to pay a specific amount of money to a designated party.