Which Two Message Source Characteristics Do Consumers Associate with Credibility

question 69

Multiple Choice

Which two message source characteristics do consumers associate with credibility?

• A) likeability and attractiveness
• B) attractiveness and expertise
• C) congruency and expertise
• D) trustworthiness and likeability
• E) expertise and trustworthiness

Understand the socio-historical context of film censorship and self-regulation mechanisms.

Understand the significant studio moguls and their contributions to film production techniques.

Recognize the diverse roles women played in early film production.

Identify key silent film actors and their distinctive personas.