_____ Refers to the Interpretation or Understanding That a Consumer

question 5

Multiple Choice

_____ refers to the interpretation or understanding that a consumer develops about some attended stimulus in order to assign meaning.

• A) Attention
• B) Exposure
• C) Comprehension
• D) Elaboration
• E) Sensation

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Definitions:

Variables

Elements or factors that can change and affect the outcome of scientific experiments or research studies, allowing researchers to determine effects and correlations.

Correlation Coefficient

A statistical measure that indicates the extent to which two variables fluctuate together.

Prejudice

A negative feeling toward an individual based solely on his or her membership in a particular group.

Correlation Coefficient

A statistical measure that calculates the strength of the relationship between two variables.