All of the Following Are True Regarding Physical Characteristics of a Message

question 102

Multiple Choice

All of the following are true regarding physical characteristics of a message EXCEPT _____.

• A) Generally speaking, the greater the movement, the larger the picture, or the louder the sound, the more likely a consumer is to attend and comprehend something from a message.
• B) Color affects the likelihood of gaining a consumer's attention, but it rarely has an impact on comprehension.
• C) Consumers derive meaning from both the actual text of a message and the visual presentation of the message, such as font styles.
• D) Numbers give marketers a better opportunity to shape the intended meaning of a brand.
• E) Consumers display greater recall of an intended message when information is presented in intervals rather than in sequence.

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Definitions:

Database Content

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A designated directory on a computer that is considered secure by software applications, where files can be saved without triggering security warnings.

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