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Which two message source characteristics do consumers associate with credibility?
Anwar Sadat
The third President of Egypt, who initiated peace with Israel leading to the Camp David Accords, and was assassinated in 1981.
US Military Support
Assistance provided by the United States armed forces, including logistical, intelligence, and combat support, to allies or other entities.
Israel
A country in the Middle East, established in 1948, known for its rich biblical history, cultural diversity, and geopolitical significance.
Anti-Poverty Programs
Governmental or organizational initiatives aimed at reducing poverty and improving the living conditions of the impoverished.
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