The Miller Family Is Building a New House, So They

question 10

Multiple Choice

The Miller family is building a new house, so they have to get involved in decisions such as plumbing fixtures, flooring, and appliances. They don't really know much about these products and they don't care to know much about them. However, for these purchases they do get involved by visiting show rooms, searching the Internet, and looking at other sources of information. Which type of involvement does this represent?

• A) enduring involvement
• B) non-emotional involvement
• C) product involvement
• D) situational involvement
• E) moderate involvement

---

Definitions:

Excitable

Easily stirred or capable of being stimulated or excited quickly.

Productive

The state of being able to produce goods, services, ideas or results, often associated with efficiency and effectiveness.

Mania

An extreme or excessive enthusiasm or excitement, often a symptom of bipolar disorder characterized by elevated moods, energy, and activity.

Schizophrenic Disorders

A category of severe mental disorders characterized by disorganized and delusional thinking, inappropriate emotions, and auditory hallucinations.