VISITING THE DENTIST SCENARIO

question 64

Multiple Choice

VISITING THE DENTIST SCENARIO
According to an American Dental Association survey, almost 25 percent of Americans don't go to the dentist because they are afraid. There's plenty to fear - pain, needles, gagging, feeling helpless, having personal space invaded, and being lectured for not brushing, flossing, or visiting often enough. Of course, avoiding the situation can make matters even worse when a patient does finally visit the dentist. Some patients, especially older ones, are reluctant to visit the dentist due to phobias based on a bad experience they had at the dentist when they were a child. However, the dental industry has evolved tremendously over the years, essentially eliminating any pain for patients. Many dentists are going even further to quell patients' fears by offering sedation, pain killers, entertainment, atmospherics, and spa services during a patient's visit. While sedation and pain killers have been offered for years, newer alternatives try to enhance the experience for patients. For example, some dentists offer entertainment options such as TVs, headphones with soothing music, or goggles for watching 3-D movies. Spa services include warm neck rolls and hand and foot massages all in a Zen-like environment complete with soothing water falls and candles. The hope is that patients' anxiety will be minimized by creating a positive atmosphere that will result in the recommended twice-a-year visits.
-Refer to Visiting the Dentist Scenario. Most patients go to the dentist because they want healthy teeth and gums, not because they are seeking an emotionally gratifying experience. Which type of consumer motivation primarily drives patients to the dentist?

• A) hedonic
• B) utilitarian
• C) primary
• D) secondary
• E) physiological

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Definitions:

Inventory

The total amount of goods and materials held by a business intended for sale or production.

Scheduling

The process of planning and organizing tasks or events by assigning them to specific times or periods.

Operations

The day-to-day activities involved in the running of a business for the purpose of producing value for the stakeholders, covering everything from manufacturing to administration.

Economic Order Quantity

Economic Order Quantity (EOQ) is a formula used to determine the optimal quantity of inventory to order that minimizes total inventory costs, including holding and ordering costs.