Electronic Products Can Be Especially Frustrating or Satisfying for Consumers

question 95

Multiple Choice

Electronic products can be especially frustrating or satisfying for consumers - often both at the same time. A consumer researcher wants to measure consumers' positive and negative emotions when using electronic products like video games, cell phones, computers, and tablets. Which measure is best for this purpose?

• A) galvanic scale
• B) bipolar scale
• C) PAD
• D) PANAS
• E) PN scale