All of the Following Are Criticisms of the Trait Approach

question 21

Multiple Choice

All of the following are criticisms of the trait approach to studying personality EXCEPT _____.

• A) Personality traits have not traditionally been shown to be strong predictors of consumer behavior relative to other explanatory variables.
• B) Personality traits are sometimes hard to measure, and researchers often use measures with questionable validity.
• C) Consumer traits generally do not predict specific brand selections
• D) It is impossible to objectively assign a personality trait score to an individual consumer.
• E) Researchers often measure and use traits in ways not originally intended.

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Definitions:

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A monetary agreement allowing the possessor the choice, yet not the compulsion, to acquire a stock, bond, commodity, or any other asset for a prearranged price within a set interval.

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A term used in options trading to describe an option that has no intrinsic value. For a call option, this is when the strike price is above the market price of the underlying asset; for a put option, it's the opposite.

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The act of utilizing the right to buy or sell an underlying asset at a predetermined price before the expiration date.