The VALS2 Technique Uses 66 Different Segments

question 57

True/False

The VALS2 technique uses 66 different segments.

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Definitions:

Perfect Competition

A theoretical market structure characterized by an infinite number of small firms, homogeneous products, no barriers to entry or exit, and perfect information, leading to optimal distribution of resources.

Monopolistic Competition

A market structure where many firms sell products that are similar but not identical, allowing for some degree of market power.

Differentiated Products

Goods or services that are distinguished from similar products based on quality, brand, design, or features, leading to non-price competition among firms.

Advertising

A marketing strategy involving the public promotion of products, services, or brands through various media channels to attract consumer interest.