Researchers for One Company Are Interested in Examining a Combination

question 63

Multiple Choice

Researchers for one company are interested in examining a combination of consumer traits and the total effect of the collection of traits in influencing consumers to purchase their products instead of focusing on one particular trait. These researchers believe that the prediction of individual behavior will be stronger by using this approach. This approach is called a _____.

• A) nomothetic perspective
• B) dominant-trait approach
• C) multidimensional perspective
• D) universal approach
• E) multiple-trait approach

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Definitions:

Latency Period

A phase in Freudian psychology referring to an intermediate stage of psychosexual development in children, during which sexual instincts are temporarily inactive.

Repressed

A psychological term referring to thoughts, memories, or desires being unconsciously held back from conscious awareness.

Reaction Formation

A defense mechanism where unacceptable impulses or ideas are dealt with by exaggerating the opposite state of mind or type of behavior.

Same-Sex Attraction

The sexual or romantic attraction towards individuals of the same gender.