Which of the Following Is a Group in the VALS2

question 93

Multiple Choice

Which of the following is a group in the VALS2 classification?

• A) Innovators
• B) Hedonists
• C) Financial Positives
• D) Upbeat Enjoyers
• E) Conservatives

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Definitions:

Economic Activity

Actions that involve the production, distribution, and consumption of goods and services at all levels within a society.

Exclusive Distribution Rights

These are rights granted usually by a manufacturer to a distributor, allowing them to be the only ones to sell a specific product in a particular area or market.

Reseller

A company or individual that purchases goods or services with the intention of selling them rather than consuming or using them.

Reseller Firms

Companies that purchase goods or services with the intention of reselling them rather than consuming or using them.