Examlex
The utilitarian function of attitudes is based on the concept of reward and punishment.
Framing Effect
The influence of context or the way information is presented on how it is perceived and interpreted.
Representativeness Heuristic
A mental shortcut used for making decisions or judgments, where the likelihood of an event is estimated based on how much it resembles the typical case.
Mental Set
A predisposition to approach a problem in a particular way, influenced by past experiences and learning.
Belief Perseverance
The tendency to hold onto one's beliefs even after they have been proven wrong.
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