According to Social Judgment Theory, a Consumer's Latitude of Acceptance

question 60

True/False

According to social judgment theory, a consumer's latitude of acceptance and latitude of rejection around his or her initial attitude will determine whether a message will change his or her attitude.

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Definitions:

Interdependence

A relationship dynamic where entities rely on each other to a significant extent, affecting each other's conditions or actions.

Significant Influences

Major factors or individuals that have a profound impact on one's thoughts, behaviors, or life direction.

Long Periods

Extensive intervals of time that may be significant in understanding behavior patterns, development, or effects.

Positive Illusions

Slightly unrealistic or overly optimistic beliefs about oneself, others, or the world that can have protective mental health benefits.