Ken Is Purchasing a New Computer for His Family

question 46

Multiple Choice

Ken is purchasing a new computer for his family. To make this purchase, he learns as much as he can understand about computers and decides which one he likes based on that information. Only then will he actually purchase a computer. According to the hierarchy of effects approach to attitudes, which hierarchy best describes Ken's actions?

• A) behavioral influence
• B) high involvement
• C) utilitarian
• D) knowledge
• E) experiential

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Definitions:

Sacred

Anything considered worthy of spiritual respect or devotion; often set aside from the profane or ordinary.

Collective Effervescence

A sociological concept introduced by Emile Durkheim to describe the sense of energy and harmony experienced by individuals when participating in group activities, leading to a feeling of social solidarity.

Durkheimian Perspective

A theoretical approach in sociology based on the works of Émile Durkheim, focusing on social structures and their role in maintaining societal equilibrium.

Ecstatic

An emotional state of intense joy or overwhelming happiness.