Research Suggests That _____ Are Likely to Occur When the Audience

question 65

Multiple Choice

Research suggests that _____ are likely to occur when the audience is highly engaged (highly involved) and when verbal (versus pictorial) content is present. Thus, important information should be placed early in the message.

• A) primacy effects
• B) central effects
• C) recency effects
• D) initial effects
• E) priming effects

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Definitions:

Monitoring Performance

The continuous process of evaluating and assessing the performance of a program, project, or employee over time to ensure objectives are being met.

Nonprofit Boards

Governing bodies within nonprofit organizations that provide oversight, strategic direction, and ensure the organization’s resources are used efficiently towards achieving its mission.

Responsibility

The state or fact of having a duty to deal with something or of having control over someone, often implying accountability for one's actions.

Strategic Planning

The process of defining an organization's strategy or direction and making decisions on allocating its resources to pursue this strategy.