ATTITUDE SCENARIO Consider a Consumer Who Is Contemplating an New Automobile Purchase

question 68

Multiple Choice

ATTITUDE SCENARIO
Consider a consumer who is contemplating an new automobile purchase. She has narrowed her decision down to two brands, Honda Accord and Ford Taurus. She has identified gas mileage, price, warranty, and styling to be important attributes to consider in her decision. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below:

-Refer to Attitude Scenario. According to the elaboration likelihood model (ELM) , this consumer will likely be influenced by which route to persuasion?

• A) central route
• B) peripheral route
• C) primary route
• D) sentiment route
• E) matchup route

---

Definitions:

Corporate Social Responsibility

Practices and policies undertaken by corporations to positively impact society and the environment beyond their legal obligations.

Social Issues

Problems that influence a considerable number of individuals within a society, reflecting aspects of society that many people are concerned about.

Whistle-Blower

An individual who exposes illegal, unethical, or improper conduct within an organization, often risking their career to do so.

Pfizer

A global pharmaceutical corporation known for developing and distributing a wide range of medicines and vaccines.