Using the Attitude-Toward-The-Object (ATO) Model, Calculate Your Attitude Toward Three

question 129

Essay

Using the attitude-toward-the-object (ATO) model, calculate your attitude toward three brands or service providers of a product or service of your choice. Identify at least three attributes to rate each alternative. According to this model, toward which brand do you have the most favorable attitude?

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Definitions:

Stimulus Generalization

The tendency for the conditioned response to be evoked not only by the conditioned stimulus but also by stimuli similar to the conditioned stimulus.

Gradual Acquisition

The slow and incremental process of obtaining or developing skills, knowledge, or abilities over time.

Extinction

In psychology, the gradual weakening and disappearance of a conditioned response. In biology, the permanent loss of a species.

Fixed-Ratio

A schedule of reinforcement where a response is reinforced only after a specified number of responses, commonly used in learning and behavior analysis.