The Knowledge Function of Attitudes Allows Consumers to Simplify Decision

question 138

True/False

The knowledge function of attitudes allows consumers to simplify decision making.

---

Definitions:

Short-Term Memory Capacity

The amount of information that can be held in the mind for a brief period of time, typically seconds to minutes.

Iconic Memory

A type of visual memory that lasts only a fraction of a second, allowing the brain to take a "snapshot" of the visual field.

Shallow Processing

Shallow processing involves a minimal level of engagement, attention, and thought, often leading to only temporary retention of information.

Hierarchical Organization

An organizational structure where entities are ranked one above the other according to a certain criterion.