The Attitude-Toward-The-Object (ATO) Model Proposes That Three Key Elements Must

question 63

True/False

The attitude-toward-the-object (ATO) model proposes that three key elements must be assessed to understand and predict a consumer's attitude: affect, behavior, and cognition.

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Definitions:

Existence

The state or fact of having objective reality or being, encompassing all entities, events, or phenomena that are considered real or conceivable.

Substance

In the context of health and psychology, often refers to psychoactive drugs that can affect mental processes and that may be subject to abuse.

Self-Concept

An individual's perception of self, encompassing beliefs, feelings, and thoughts about one's identity and abilities.

Preoperational Stage

The second stage in Piaget's theory of cognitive development, occurring roughly between the ages of 2 and 7, characterized by symbolic thinking, egocentrism, and a lack of logical reasoning.