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According to the ATO Model of Persuasion, Marketers Can Attempt

question 57

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According to the ATO model of persuasion, marketers can attempt to change beliefs, create new beliefs about product features, or change evaluations of product attributes.


Definitions:

Permian Extinction

A prehistoric global event occurring about 252 million years ago, marking the boundary between the Permian and Triassic geological periods, characterized by the most significant extinction event in Earth's history where nearly 90% of marine species and 70% of terrestrial species died out.

Marsupials

Members of the mammal infraclass Marsupialia, characterized by birthing relatively undeveloped offspring that often complete their development in the maternal pouch.

Habitat Loss

The destruction, degradation, and fragmentation of natural environments, leading to a decline in biodiversity.

Physical Environment

The natural and physical surroundings in which organisms live, including land, water, atmosphere, and climate conditions.

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