According to the ELM, If a Consumer Is Highly Involved

question 27

True/False

According to the ELM, if a consumer is highly involved with a message, the peripheral route to persuasion will be followed.

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Definitions:

Production

The process of creating goods and services by combining various inputs such as labor, capital, and raw materials in order to generate economic value.

Techniques

Methods or ways of accomplishing tasks or achieving goals, especially those that require specific skills or knowledge.

Production

The process of creating goods or services through the combination of labor, materials, and technology to meet consumer demand.

Lumber

Wood that has been processed into beams and planks, a stage in the process of wood production.