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The Basic Premise of Balance Theory Is That Consumers Are

question 126

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The basic premise of balance theory is that consumers are motivated to maintain perceived consistency in the relations found in mental systems.

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Definitions:

Market Price

The current price at which an asset or service can be bought or sold in the open market.

Agreed Price

The price that both buyer and seller have consented to in a transaction or contract.

Liquidated Damages

A bona fide estimate of the monetary damages that would flow from the breach of a contract.

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