Which Hierarchy Best Explains Impulse Purchases

question 34

Multiple Choice

Which hierarchy best explains impulse purchases?

• A) high involvement
• B) low involvement
• C) experiential
• D) behavioral
• E) attitudinal

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Definitions:

Employment Income

The compensation received by individuals for their labor or services, typically in the form of wages, salaries, or commissions, constituting a primary source of personal income.

Income Shares

Refers to the division of total income among different groups or quartiles within a population, often used to assess economic inequality.

Income Inequality

Income inequality is the uneven distribution of income within a population, leading to disparities in wealth and living standards among different social and economic groups.

Social Network

A social network is a structure made up of individuals or organizations that are connected by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, or relationships of beliefs, knowledge, or prestige.