When Deciding Which College or University to Attend, Most Students

question 58

Multiple Choice

When deciding which college or university to attend, most students take into account what they think other people, such as their family and friends, think about which school they should attend. For example, a student might believe that his parents want him to attend the school they went to, so he considers that in his decision. Which model has a component that assesses the consumer's perceptions of what other people think they should do in addition to their own attitude toward specific schools?

• A) attitude-toward-the-object model
• B) hierarchical model
• C) social judgment model
• D) behavioral intentions model
• E) elaboration likelihood model

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Definitions:

Material

Consisting of physical substance; relating to physical matter and objects as opposed to spiritual or intellectual qualities.

Spiritual

Relating to or affecting the human spirit or soul as opposed to material or physical things; often concerns a sense of connection to something greater than oneself.

Ideas of the World

Refers to the various concepts, beliefs, and perspectives that people have about the world and its nature.

Idealism

A philosophical approach that posits reality or reality as experienced is fundamentally mental, mentally constructed, or otherwise immaterial.