Which of the Following Is a Question Marketers Address with Regard

question 72

Multiple Choice

Which of the following is a question marketers address with regard to message construction?

• A) Should an ad present a conclusion or should the consumer be allowed to reach his own conclusion?
• B) Should comparative ads that directly compare one brand against another be developed?
• C) Where should important information be placed?
• D) Should the message be straightforward and simple, or complex?
• E) all of these choices

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Definitions:

Classical View

A traditional perspective in economics and business that emphasizes efficiency, productivity, and profitability.

Principal Obligation

The main duty or commitment that a party is bound to fulfill under the terms of a contract or agreement.

Management

The process of organizing, planning, leading, and controlling resources to achieve organizational goals efficiently and effectively.

Discretionary Responsibility

Discretionary responsibility refers to the voluntary actions and decisions made by a company to benefit society or the environment, beyond what is legally required.