ATTITUDE SCENARIO Consider a Consumer Who Is Contemplating an New Automobile Purchase

question 9

Multiple Choice

ATTITUDE SCENARIO
Consider a consumer who is contemplating an new automobile purchase. She has narrowed her decision down to two brands, Honda Accord and Ford Taurus. She has identified gas mileage, price, warranty, and styling to be important attributes to consider in her decision. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below:

-Refer to Attitude Scenario. Based on the attitude-toward-the-object model, what is this consumer's attitude toward Ford Taurus?

• A) 4
• B) 12
• C) 17
• D) 22
• E) 11

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Definitions:

Indemnity

A contractual obligation of one party to compensate the loss incurred by the other party due to the acts of the indemnifier or other specified events.

Requirement of Writing

The requirement of writing specifies that certain agreements or contracts must be in written form to be legally binding and enforceable.

Mental Incapacity

A condition where an individual lacks the ability to make decisions because of mental health issues or intellectual disabilities.

Executed Agreement

A contract that has been fully performed by all parties involved, with all terms satisfied and obligations met.