Define Attitude and Describe the ABC Approach to Attitudes

question 62

Essay

Define attitude and describe the ABC approach to attitudes.For each component of this approach,give an example that illustrates that component of your attitude regarding a product or activity.

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Definitions:

Global Segments

Refers to the division of the global market into distinct groups of customers or regions with similar characteristics or needs.

Positioning

The process of establishing a distinctive place for a brand or product in the market and in the customers' minds.

Marketing Mix

The set of tactical marketing tools—Product, Price, Place, Promotion—that a company uses to produce the response it wants in the target market.

Product Attributes

The characteristics that define a product and contribute to its perceived value among consumers, such as quality, features, design, and brand reputation.