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Describe Balance Theory and How It Can Be Used to Explain

question 38

Essay

Describe balance theory and how it can be used to explain the effectiveness of celebrity endorsers in changing consumers' attitudes.


Definitions:

Personal Vulnerability

The susceptibility of an individual to physical or emotional harm from environmental, social, or internal stressors.

Día de Los Muertos

A Mexican holiday celebrated to honor deceased loved ones, observed with traditions like creating altars and offering food.

Mexican

A term referring to something or someone originating from Mexico, a country in North America.

Inevitable

Something that cannot be avoided or is certain to happen.

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