The Phenomenon in Which Consumers Choose Membership in Microcultures in an Effort

question 18

Multiple Choice

The phenomenon in which consumers choose membership in microcultures in an effort to stand out or define themselves from the crowd is called _____.

• A) assimilation
• B) acculturation
• C) divergence
• D) structuring
• E) stratification

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Definitions:

Preventative Facework

Strategies employed proactively to maintain or protect an individual's self-image or reputation in social interactions.

Facework

Strategies used to manage one's own image or face in social interactions, and to uphold or repair the face of others.

Face

is a sociolinguistic concept that refers to an individual's projected image or social value within interpersonal communications.

Self-worth

The subjective evaluation of one's own value as a person, often influenced by self-perception and external validation.