The Very Large Group of Very Poor Consumers Is Referred

question 75

Multiple Choice

The very large group of very poor consumers is referred to as _____ consumers.

• A) disenfranchised
• B) secondary
• C) unattractive
• D) majority-rule
• E) bottom of the pyramid

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Definitions:

Love And Belongingness

A human motivational need, according to Maslow's hierarchy of needs, involving interpersonal relationships, affection, group membership, and love.

Self-Actualization

The realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone, the highest level of Maslow's hierarchy of needs.

Psychological Drives

Internal motivations that propel individuals to act in certain ways, often related to basic physiological needs or desires.

Physiological Drives

Basic, instinctual bodily needs that motivate behavior, such as hunger and thirst.