One Company Has Identified Its Customer Base Using Variables Such

question 55

Multiple Choice

One company has identified its customer base using variables such as age, gender, and occupation. What type of analysis has this company performed?

• A) microanalysis
• B) psychographic analysis
• C) PRIZM analysis
• D) demographic analysis
• E) macroanalysis

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Definitions:

Forms

Forms are structured documents or templates designed to collect and record information systematically.

Reports

Documents that collate and summarize data or findings from research, analysis, or investigation, often used for decision-making.

Unique Identifier

A key, such as a serial number or ID, that uniquely identifies an entity in a database or system.

Rows

Horizontal groupings in tables or spreadsheets which hold information across different categories or fields pertaining to similar objects or entities.