By Serving the Markets That Grew Up Playing in the Playgroups

question 90

True/False

By serving the markets that grew up playing in the playgroups and eating Happy Meals, McDonald's has shifted from looking at markets based on their age to one where they are capitalizing on a cohort group.

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Definitions:

Margin of Error

An expression of the amount of random sampling error in a survey's results, indicating a range within which the true population parameter is likely to lie.

Confidence Interval

A collection of values, derived from the analysis of sample data, that is expected to cover the value of an unknown population quality.

Standard Error

A measure of the accuracy with which a sample distribution represents a population by using the standard deviation of the sample.

Confidence Interval

A set of numbers, taken from sample-based statistics, that is probable to contain the estimated value of an unspecified population parameter.