The Phenomenon in Which Consumers Choose Membership in Microcultures in an Effort

question 18

Multiple Choice

The phenomenon in which consumers choose membership in microcultures in an effort to stand out or define themselves from the crowd is called _____.

• A) assimilation
• B) acculturation
• C) divergence
• D) structuring
• E) stratification

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Definitions:

Demanding

Requiring much time, attention, or effort; often refers to tasks, situations, or individuals that impose heavy obligations or exert pressure.

Responsive

The quality of reacting quickly and positively to stimuli or input from the environment.

Negligent

The failure to provide the necessary care, attention, or diligence that a reasonable person would under similar circumstances, often resulting in harm or damage.

Insecure

Feeling uncertain or lacking confidence in oneself, often resulting in anxiety or apprehension about one's achievements, relationships, or personal worth.