The Very Large Group of Very Poor Consumers Is Referred

question 75

Multiple Choice

The very large group of very poor consumers is referred to as _____ consumers.

• A) disenfranchised
• B) secondary
• C) unattractive
• D) majority-rule
• E) bottom of the pyramid

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Definitions:

Communication Process

The series of steps through which information is conveyed between sender and receiver.

Symbols

Visual or textual signs used to represent ideas, objects, or relationships in various contexts.

Marketing Communication Process

The way in which companies disseminate messages about their brands, products, or services to their target audiences through various channels.

Receivers

Individuals or entities appointed by a court to manage the property, finances, or overall operations of a distressed entity.