Which of the Following Refers to the Relatively Tangible Human

question 5

Multiple Choice

Which of the following refers to the relatively tangible human characteristics, such as age, ethnicity, sex, occupation, income, and religion that describe consumers?

• A) demographics
• B) psychographics
• C) identifiers
• D) discriminators
• E) census variables

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Definitions:

Force Field Analysis

A decision-making tool used to analyze the forces for and against a change, helping to identify the factors that must be addressed to achieve successful change.

Restraining Forces

Factors that counteract changes and impede progress in an organization or system.

Mechanistic Model

A formalized structure based on centralization and departmentalization.

Participative Decision-Making

A decision-making process in which all members of a group contribute to and influence the outcome of a decision.