Which of the Following Is a Segmentation Technique That Acknowledges

question 51

Multiple Choice

Which of the following is a segmentation technique that acknowledges that changes in family composition and income alter household demand for products and services?

• A) product life cycle (PLC)
• B) household core values (HCV)
• C) household elasticity segmentation
• D) household demand segmentation
• E) household life cycle (HLC)

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Definitions:

Social Media

A personalized, online networked hub of information, dialogue, and relationship management. These new communication technology tools allow individual users and organizations to engage with, reach, persuade, and target key audiences more effectively across multiple platforms. Industry professionals, scholars, and social media users have contributed a number of different definitions and conceptualizations of the concept of social media. Some emphasize the role of social media as a tool kit that allows users to create and share content. Others focus on how social media extend Web 2.0 technologies to bring communities together.

Demographics

A basic way to categorize a group of individuals, involving the basic population data that are easily collected, such as age, education level, ethnicity, and location.

Key Audience

A specific segment of the public that is the primary focus for messages, advertising, or products due to their relevance or potential interest.

Attitudes

A settled way of thinking or feeling about something, often reflected in a person’s behavior or responses.