Timing Ad Buys So That Advertisements Run Primarily at Times

question 41

True/False

Timing ad buys so that advertisements run primarily at times when customers will be most receptive to the message is called advertiming.

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Definitions:

Probability

A measure of the likelihood that an event will occur.

Research Hypothesis

A statement made by a researcher predicting a possible outcome or association between two or more variables in a study, often tested against the null hypothesis.

Binge Drinking

The consumption of an excessive amount of alcohol in a short period, typically defined as five or more drinks for men and four or more for women within about two hours.

Statistical Probability

The likelihood or chance of an event occurring, based on a scale from 0 to 1, where 0 indicates impossibility and 1 indicates certainty.