Consumers Expect Personal Trainers to Be Physically Fit

question 88

Multiple Choice

Consumers expect personal trainers to be physically fit. The degree to which a trainer's appearance matches this consumer prototype and elicits a favorable response by consumers is referred to as _____.

• A) source fit
• B) source congruity
• C) source attractiveness
• D) source comparison
• E) source consistency

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Definitions:

Receivables Financing

A method of raising finance based on the sale or pledge of a company's accounts receivable to a third party at a discount.

Trade Credit

A form of credit extended by suppliers allowing customers to purchase goods or services and pay for them at a later date.

Payment Policy

Guidelines or procedures set by a company to manage how and when payments are made and received.

Economic Condition

The state of the economy at a given time, including factors such as GDP growth rates, unemployment rates, and inflation rates.