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CHRISTMAS SHOPPING SCENARIO Many Consumers Wait Until the Weekend Before Christmas to Do

question 115

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CHRISTMAS SHOPPING SCENARIO
Many consumers wait until the weekend before Christmas to do their gift shopping for family and friends, and Lanny is one of those consumers once again this year. She really was not looking forward to having to deal with all the other people at the mall because she only had Saturday to do all of her shopping. She saw an advertisement that morning in the newspaper for a collection of stores located in her little downtown area, so she decided to shop there instead of the mall, thinking there wouldn't be as many other shoppers interfering with her shopping task. While she was there, she was trying to keep track in her head how much she was spending in an attempt to avoid going overboard and wind up with a huge credit card bill next month. In just two hours, Lanny was able to purchase all the gifts she needed to buy and even found a cute bracelet for herself.
-Refer to Christmas Shopping Scenario. The advertisement that appeared in the newspaper that morning is an example of _____ by the downtown stores, which means running an ad when shoppers were most receptive to the message.

Definitions:

McDonaldization

A term used to describe the spread of bureaucratization and the adoption of fast-food restaurants' principles, such as efficiency, calculability, predictability, and control through non-human technologies, to all spheres of society.

Chilly Climate

A term often used in sociology and gender studies to describe an environment that is unwelcoming and unsupportive of certain groups, especially women and minorities.

Academic Harassment

Unwanted, offensive behavior that occurs within academic settings, which can include intimidation, discrimination, and unwelcome attention or remarks.

Dismissive

An attitude or behavior characterized by showing little regard or consideration for someone or something's value or importance.