The Decision-Making Approach That Is Used by a Consumer Depends

question 89

Multiple Choice

The decision-making approach that is used by a consumer depends heavily on the _____.

• A) price and quality of the products/brands considered
• B) amount of involvement a consumer has with a product category or purchase and the amount of purchase risk involved with the decision
• C) amount of involvement a consumer has with a product category or purchase and the amount of social influence affecting the decision
• D) age and education of the consumer making the decision
• E) number of family members involved in the decision process

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Definitions:

Incompatible Goals

Objectives that cannot be achieved simultaneously because they conflict with one another.

Approach-avoidance Conflict

A psychological struggle experienced when an individual is attracted to and repelled by the same goal or decision at the same time.

Personal Time

Time allocated for individual pursuits, rest, or leisure that is not dedicated to work-related activities.

Conflict

A situation or process resulting from the perceived or actual opposition of needs, values, and interests between people.