Laurie Has a Honda Accord That She Really Loves

question 97

Multiple Choice

Laurie has a Honda Accord that she really loves. She and her husband have owned several other Honda automobiles over the years. She's even convinced several family members and friends to buy Hondas. Recently, however, she had a bad service experience at the Honda dealership in the city she just moved to. Nevertheless, she will still purchase a Honda Civic this year for her daughter and another Honda Accord when she needs a new car in a few years. Which of the following does this illustrate?

• A) brand loyalty
• B) brand inertia
• C) brand longevity
• D) brand consistency
• E) brand personality

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Definitions:

Sensorimotor Period

A stage in early childhood development, according to Piaget's theory, where infants learn about the world primarily through their senses and motor activities.

Propositional Thought

Propositional thought is the ability to engage in complex reasoning and logically consider propositions and hypotheses.

Abstract Logic

The ability to think about objects, principles, and ideas that are not physically present. It involves reasoning and complex thought processes, often considered a component of advanced cognitive development.

Cognitive Development

The progression of learning and mental ability from infancy through adulthood, including the development of thinking, problem-solving, and memory skills.