Many Consumers Shop at Walmart Every Week or So Even

question 19

Multiple Choice

Many consumers shop at Walmart every week or so even though they don't really like shopping there. They don't have any real attachment to the store, it's just that they don't want to pay higher prices elsewhere. Which of the following best describes this phenomenon of repeatedly shopping at Walmart without a commitment or attachment to the store?

• A) brand loyalty
• B) brand inertia
• C) brand equity
• D) brand habituation
• E) habitual shopping

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Definitions:

Market Share

The percentage of an industry's sales that a particular company controls.

Imperfectly Competitive Industry

An industry in which individual firms have some control over the price of their output.

Substitutes Exist

A situation in which multiple products or services can fulfill the same need or desire, allowing consumers to switch among them based on price, quality, or preference.

Raise Price

An action taken by producers or sellers to increase the cost at which goods or services are sold, often in response to market conditions.