All of the Following Are True with Respect to the Amount

question 21

Multiple Choice

All of the following are true with respect to the amount of search a consumer performs related to decision making EXCEPT _____.

• A) Moderately experienced consumers tend to search for purchase-related information more than do either experienced or inexperienced consumers.
• B) Highly involved consumers tend to search more.
• C) As perceived risk increases, search effort increases.
• D) Consumers with higher education and income tend to search less.
• E) Search will decrease when time constraints are present.

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Definitions:

Biological Preparedness

The concept that organisms are innately predisposed to form associations between certain stimuli and responses, facilitating learning.

Inedible

Something that is not suitable or safe for consumption as food.

Puzzle Box

An experimental apparatus used in animal learning research, where an animal must solve a problem or manipulate mechanisms to escape or obtain a reward.

Law of Effect

A principle in psychology that states behaviors followed by positive outcomes are likely to be repeated, while those followed by negative outcomes are less likely to be repeated.