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COFFEE MAKER SCENARIO Jane Was Visiting Her Friend and Was Served a Coffee

question 63

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COFFEE MAKER SCENARIO
Jane was visiting her friend and was served a coffee drink similar to one she's had at coffee shops like Starbucks and Seattle's Best. Her friend told her that she can make coffee drinks like that with her single-serve pod coffee maker. Jane decided she'd like to buy one because she wanted to enjoy similar coffee drinks at home, but she didn't know much about them. She searched the Internet and went to Bed Bath & Beyond, Sur La Table, Williams Sonoma, and even Walmart. She realized there are several brands of this machine, such as Tassimo, Keurig, Breville, Cuisinart, Bunn, Senseo, and Mr. Coffee. They ranged in price from as low as $20 to several hundreds of dollars, making it difficult for her to decide which one to purchase. She was concerned about paying several hundred dollars for a coffee maker. She did notice that one brand, Tassimo, featured Starbucks coffee while none of the others did, and she ended up purchasing that one for $130 because that's her favorite brand of coffee.
-Refer to Coffee Maker Scenario. Jane's concern over the cost of the coffee maker reflects which type of perceived risk?

Definitions:

New Ventures

Freshly started business endeavors that aim to meet a marketplace need or to capitalize on an opportunity.

American Entrepreneur

An individual in the United States who initiates and manages a business venture, taking on financial risks in the hope of profit.

Entrepreneurial Faculties

The skills, abilities, and mindset required to successfully identify opportunities, create, and grow new business ventures, including creativity, leadership, and risk tolerance.

Rapid Explosion

A sudden and rapid increase or expansion in a particular area or field, often used to describe quick growth in technology, population, or information.