When Consumers Engage in Extended Decision Making, They Tend to Search

question 55

True/False

When consumers engage in extended decision making, they tend to search diligently for information that will help them reach a satisfactory decision.

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Definitions:

Fixed Action Pattern

A sequence of instinctual behaviors that once started, continue to completion without further external triggers.

External Control

The perception or belief that one's life outcomes are influenced by external forces or other people rather than one's own efforts.

Stereotyped

A fixed, generalized idea or image about a particular group of people or thing, often oversimplifying their characteristics.

Ethological Theory

A perspective within biology and psychology that studies the evolutionary significance of behaviors and their adaptive function.