Brand Loyalty Enables Consumers to Reduce Searching Time Drastically by Insisting

question 91

True/False

Brand loyalty enables consumers to reduce searching time drastically by insisting on the brand to which they are loyal.

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Definitions:

Rational-emotive Therapy

A form of therapy that emphasizes changing irrational beliefs to overcome emotional distress and behavioral issues.

Ellis

Refers to Albert Ellis, an American psychologist who developed Rational Emotive Behavior Therapy (REBT), a significant precursor to cognitive-behavioral therapies.

Transference

The process where emotions originally associated with one person are unconsciously shifted to another person in current relationships.

Freud

Sigmund Freud, an Austrian neurologist and the founder of psychoanalysis, a clinical method for treating psychopathology.