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Brand loyalty enables consumers to reduce searching time drastically by insisting on the brand to which they are loyal.
Organizational Rituals
Ceremonies or practices that are performed regularly within an organization and contribute to its culture and identity.
Dominant Values
The most influential or widely accepted beliefs and standards within a society or organization.
Organizational Culture
The shared values, beliefs, and practices that influence the behavior and interactions of members within an organization.
Business Contract
A legally binding agreement between two or more parties that outlines the terms and conditions of a business transaction.
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