Which of the Following Statements Is FALSE Regarding Consumer Decision

question 83

Multiple Choice

Which of the following statements is FALSE regarding consumer decision making?

• A) The basic consumer behavior consumption process revolves around value-seeking activities that consumers perform as they go about satisfying needs.
• B) Consumers always proceed through five steps in the decision making process.
• C) Choice does not necessarily mean identifying what brand of product to buy.
• D) Both utilitarian value and hedonic value are associated with consumer decision making.
• E) Almost all consumer decisions revolve around goal-pursuit.

---

Definitions:

Tim Hortons

A Canadian multinational fast food restaurant chain known for its coffee and doughnuts.

Infant Car Seats

Specialized seats designed to protect infants during vehicle transportation by providing restraint and impact protection.

Safety Rating

An assessment or measurement of the safety features and performance of vehicles, equipment, or facilities, often used to guide consumer choices.

Statistic

A numerical characteristic or measure derived from a sample of data.